We’re making moves! AdThrive is now Raptive, a new kind of company transforming creators into global brands and lasting businesses.

John Clyman

John Clyman is passionate about helping content creators succeed with the help of emerging technology. After starting his career as an editor at print magazines, in 1995 he saw the promise of the web as it popularized, leading online product reviews at CNet and then ZDNet. He later founded companies including Narrative Logic, which automated text generation for product comparisons, and SiteScout, which shielded web publishers from malicious ads. SiteScout was acquired by Rubicon Project (now Magnite), where John spent more than a decade as an ad-tech product and engineering leader, and won the IAB Tech Lab’s Service Excellence Award in 2021. Now, John serves as our EVP of Product Engineering, focusing on developing cutting-edge products for our creators.