Author

Lauren Fitzpatrick

As Director of Publisher Development with over a decade of marketing experience, Lauren loves building relationships with potential new publishers and connecting their unique site history with ways AdThrive can support their business goals. In her personal time, Lauren enjoys writing for her travel site, and cooking AdThriver recipes in her Austin kitchen with her husband and ever-changing roster of foster cats.

Case Study: Dassana’s Veg Recipes saw 34% higher RPMs with AdThrive

Dassana founded Dassana’s Veg Recipes in 2009 as a way to keep an online record of her family recipes. The delicious recipes were a hit — readership exploded, and her site is now India’s most popular vegetarian food blog. While Dassana felt she was earning well with her previous ad network, she wanted to see if she could achieve and sustain higher RPMs while maintaining an excellent site experience for her loyal international readership.

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