We’re making moves! AdThrive is now Raptive, a new kind of company transforming creators into global brands and lasting businesses.

Michael Sanchez

As CEO and CafeMedia co-founder, Michael plays a lead role in driving the company's strategy, growth, and overall operations, keeping us true to our publisher-first principles and mission. Prior, Michael was the co-founder and President of Do Something, the premier provider of youth-led leadership and citizenship initiatives. Michael graduated from Columbia Law School with honors. He currently resides in New Jersey with his wife and three kids.

Raptive: the future of AdThrive is now

AdThrive and CafeMedia are now Raptive, a new kind of company transforming creators into lasting businesses and powerful brands that can compete at the highest levels on their own terms. Since the very beginning of blogging, we’ve been allies and advocates for all creators, with a seat at every table in the industry. Creators are the future of media. And together, the future is ours to create.

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Let’s keep the web wide open

Today we’re shining a spotlight on the importance of independent publishers and the open web more broadly with the launch of a new initiative, Web Wide Open.  The advertising industry is undergoing a once-in-a-generation transformation that will shape what types of companies and content creators will thrive in the new digital advertising ecosystem. And even though

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