Big changes are coming to how video inventory is classified on the web and how billions of dollars are spent on video advertising. The good news is our creators and publishers can continue to pursue the video strategy we’ve been recommending for a while now.
Read moreMarla and MaryRay join the team with a lot of passion and excitement for our incredible brands and creators. And they are excited to unlock all-new ways creators and advertisers can work together.
Read moreThere’s no crystal ball for advertising spend, but we’ve put together a forecast to help creators understand the current ad market conditions.
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CafeMedia is home to some of the world’s largest and most influential independent publishers. Like some of the largest media companies and platforms, they have high-quality content audiences love and engage with regularly–and are positioned to earn revenue from a variety of new revenue streams beyond ads. Today, I’m excited to introduce Rashmi Singh, our
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Yesterday, Google’s Vice President of the Privacy Sandbox, Anthony Chavez, announced Google will delay the deprecation of third-party cookies until 2024. They credit the delay to providing the advertising industry more time to test and evaluate solutions–which aligns with the agreement they have in place with the UK’s Competition and Markets Authority (CMA) on how
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CafeMedia/AdThrive has been named to AdExchanger’s Programmatic Power Players 2022 list, recognizing our industry-leading business as a top strategic partner in the advertising industry. We are honored to be featured alongside so many well-respected companies and to be the only company on the list representing independent publishers. This recognition is a testament to our next-level
Read moreWe analyzed 500+ creators who joined Raptive from other ad companies so you can be confident you’ll take home higher ad earnings here. Guaranteed.
Read moreMeet Nucleus: the code that powers the best ad monetization in the world just got A LOT better. AdThrive’s ad code version 3.0.
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