Programmatic advertising is the process of buying and selling online ads via machine automation. Publishers and advertisers establish initial parameters — what ad spaces they have for sale, what kind of sites they want to display ads on — and then they let software technology do the work of sorting it all out. Ad buyers
Read moreBrynne Delerson, our head of publisher engagement and education and Paul Bannister, our Chief Strategy Officer, recently sat down for a live conversation with AdThrive and CafeMedia publishers to discuss the Future of Advertising. The conversation covered the state of advertising today, what to expect in the future, and CafeMedia/AdThrive’s strategy for ensuring our publishers
Read moreToday, through our new partnership with The Trade Desk, advertisers have direct access to buy CafeMedia and AdThrive publishers’ premium advertising inventory via The Trade Desk’s new tool, OpenPath. Why is this big news? The Trade Desk is the second-largest demand-side digital advertising ecosystem behind Google (more than $5B advertising dollars run through TTD system
Read moreCafeMedia and AdThrive are home to the world’s highest-quality publishers and content creators. When they’re not creating amazing content, many are doing extraordinary things. We’re excited to celebrate these moments and tell the stories behind them. This month we’re featuring Gemma Stafford and Kevin Kurtz from Gemma’s Bigger Bolder Baking. Gemma and her co-creator and
Read more