Author

Shobha Doshi

Senior Vice President of Programmatic Strategy and Operations, Shobha Doshi, and her team focus on connecting our publishers to the best advertising technology partners (also known as SSPs or supply-side partners) and securing the best opportunities from those relationships to grow revenue and increase CPMs. They work to discover untapped sources of demand, integrate them and make sure they run smoothly, and then dig in more to see what else we can do together.

Why do the best demand partners work with us?

Quality is a key, foundational component to the success of our publishers on so many levels. I’m excited to talk about how having quality, amazing publishers helps to find and cultivate quality demand partners. So while our publishers focus on producing high-caliber quality content, the programmatic team focuses on finding the best quality ad partners

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