Yesterday, Google’s Vice President of the Privacy Sandbox, Anthony Chavez, announced Google will delay the deprecation of third-party cookies until 2024. They credit the delay to providing the advertising industry more time to test and evaluate solutions–which aligns with the agreement they have in place with the UK’s Competition and Markets Authority (CMA) on how
Quality is a key, foundational component to the success of our publishers on so many levels. I’m excited to talk about how having quality, amazing publishers helps to find and cultivate quality demand partners. So while our publishers focus on producing high-caliber quality content, the programmatic team focuses on finding the best quality ad partners
Read moreAdvertisers have choices about where to invest their budgets and increasingly want to work with fewer, larger partners. Publishers must first show they have the collective reach into advertisers’ key audiences. CafeMedia/AdThrive’s publishers are the seventh largest digital property on the internet. Advertisers also want to know their ads will run on high-quality, brand-safe content.
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Whether it’s outlining a new vlog series or simply learning the basics of increasing TikTok traffic, we know that video strategy is top of mind for many creators. And as part of our dedication to making sure our publishers continue to earn the most through video, we hosted an AdThrive-exclusive webinar with YouTube Strategic Partner
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Randy installed his AdThrive ads in late April 2021. Within days, Made With Lau saw a 351% RPM lift, and that was just the beginning.
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This March, Remarkable Voices returns for its third edition: welcoming a new class of twelve extraordinary BIPOC creators specializing in food, travel, finance, and lifestyle content. Over the next eight weeks, these creators will take part in workshops, intensives, and personal office hours with our team of experts covering topics such as brand and content
Read moreDassana founded Dassana’s Veg Recipes in 2009 as a way to keep an online record of her family recipes. The delicious recipes were a hit — readership exploded, and her site is now India’s most popular vegetarian food blog. While Dassana felt she was earning well with her previous ad network, she wanted to see if she could achieve and sustain higher RPMs while maintaining an excellent site experience for her loyal international readership.
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It’s only February, but the good news keeps coming. Today we’re excited to introduce CafeMedia’s first-ever Chief Financial Officer, Jeff D’Onofrio. As CFO, Jeff will help us continue to build a strong, scalable organization as we rapidly grow and help us provide even more value and support to our incredible publishers. Jeff has a fantastic
Read moreToday, through our new partnership with The Trade Desk, advertisers have direct access to buy CafeMedia and AdThrive publishers’ premium advertising inventory via The Trade Desk’s new tool, OpenPath. Why is this big news? The Trade Desk is the second-largest demand-side digital advertising ecosystem behind Google (more than $5B advertising dollars run through TTD system
Read moreWe’re kicking off the new year with some exciting news: our new Chief Customer Officer, Emily Burt, has joined the team! In this newly created role, Emily will focus on growing the company’s best-in-class customer service operations and building out new capabilities beyond our core advertising offering to ensure our publishers are equipped with the
Read moreCafeMedia and AdThrive are home to the world’s highest-quality publishers and content creators. When they’re not creating amazing content, many are doing extraordinary things. We’re excited to celebrate these moments and tell the stories behind them. This month we’re featuring Gemma Stafford and Kevin Kurtz from Gemma’s Bigger Bolder Baking. Gemma and her co-creator and
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