AdThrive and CafeMedia are now Raptive, a new kind of company transforming creators into lasting businesses and powerful brands that can compete at the highest levels on their own terms. Since the very beginning of blogging, we’ve been allies and advocates for all creators, with a seat at every table in the industry. Creators are the future of media. And together, the future is ours to create.
Our debut at IAB NewFronts introduced the world to our amazing community of creators and publishers, driving ad spend toward authentic and diverse voices.
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When Emil brought his sites to Raptive from Ezoic, he gained free access to our Content Optimization solution, which included the SEO features he was looking for.
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“We came into this thinking it would be a refresher on SEO. We didn’t expect the amount of growth that we had.”
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Nami used Content Optimization to incorporate new details into her content, making her posts easier to find in search results.
Read moreIn light of recent news about Silicon Valley Bank and Signature Bank failures, we want to reassure our creators: we pay you, no matter what. Guaranteed.
Read moreIt’s still early days for conversational search, but we’ll explore what Bing’s chat search experience foreshadows for SEO and what creators need to know for now.
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Content Optimization gave Ariel structure, helping her streamline her SEO approach and refresh her content to give it contemporary language based on what people are actually looking for.
Read moreRPM means “revenue per mille” – but revenue per 1,000 what? Let’s talk about pageviews and sessions and why we’re updating the way we think about RPM.
Read moreGenerative AI has far-reaching potential, prompting profound questions for creators. We’re exploring the risks and opportunities of this game-changing technology.
Read moreBig changes are coming to how video inventory is classified on the web and how billions of dollars are spent on video advertising. The good news is our creators and publishers can continue to pursue the video strategy we’ve been recommending for a while now.
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