The Big Picture For over ten years, AdThrive has been the leading ad manager in the industry and the single largest source of digital ads globally. The driving force behind this success is our incredible community of creators*. Collectively, our creators reach 72% of the U.S. population and are as big as some of the
The start of fall marks the beginning of the next season of our award-winning program: Remarkable Voices. Our fourth edition brings together a new group of 12 extraordinary BIPOC creators from a variety of niches – ranging from travel to sustainability to DIY and more. Over the next two months, these creators from across the
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On a bright September day, when a gentle breeze cools the warm afternoon sun, there’s nothing I love to do more than sit in the shade of a maple tree here in Vermont and optimize ad code. Sure, the subject may seem a little dry, but it’s actually a fascinating area of innovation and creative
Read moreProgrammatic advertising is the process of buying and selling online ads via machine automation. Publishers and advertisers establish initial parameters — what ad spaces they have for sale, what kind of sites they want to display ads on — and then they let software technology do the work of sorting it all out. Ad buyers
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Today we’re excited to share the news that Slickstream, the industry’s leading engagement product for independent publishers, is joining our family of publisher solutions. What is Slickstream?If you’re not familiar with Slickstream, it was the first-to-market engagement technology available to independent publishers, and has continued to lead the market in offering best-in-class products that engage
Read moreQuality is a key, foundational component to the success of our publishers on so many levels. I’m excited to talk about how having quality, amazing publishers helps to find and cultivate quality demand partners. So while our publishers focus on producing high-caliber quality content, the programmatic team focuses on finding the best quality ad partners
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Whether it’s outlining a new vlog series or simply learning the basics of increasing TikTok traffic, we know that video strategy is top of mind for many creators. And as part of our dedication to making sure our publishers continue to earn the most through video, we hosted an AdThrive-exclusive webinar with YouTube Strategic Partner
Read moreAdvertisers have choices about where to invest their budgets and increasingly want to work with fewer, larger partners. Publishers must first show they have the collective reach into advertisers’ key audiences. CafeMedia/AdThrive’s publishers are the seventh largest digital property on the internet. Advertisers also want to know their ads will run on high-quality, brand-safe content.
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Yesterday, Google’s Vice President of the Privacy Sandbox, Anthony Chavez, announced Google will delay the deprecation of third-party cookies until 2024. They credit the delay to providing the advertising industry more time to test and evaluate solutions–which aligns with the agreement they have in place with the UK’s Competition and Markets Authority (CMA) on how
Read moreBrynne Delerson, our head of publisher engagement and education and Paul Bannister, our Chief Strategy Officer, recently sat down for a live conversation with AdThrive and CafeMedia publishers to discuss the Future of Advertising. The conversation covered the state of advertising today, what to expect in the future, and CafeMedia/AdThrive’s strategy for ensuring our publishers
Read moreToday, I’m excited to kick off a new series of posts that go deeper into the strategic approach we take to support, protect, and grow our publishers now and in the future. For those who don’t know me, I’m Emily, Chief Customer Officer at CafeMedia/AdThrive. In my role, my team and I are responsible for
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