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What is programmatic advertising?

Programmatic advertising is the process of buying and selling online ads via machine automation. Publishers and advertisers establish initial parameters — what ad spaces they have for sale, what kind of sites they want to display ads on — and then they let software technology do the work of sorting it all out. Ad buyers

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Slickstream joins our publisher solutions family

Today we’re excited to share the news that Slickstream, the industry’s leading engagement product for independent publishers, is joining our family of publisher solutions.  What is Slickstream?If you’re not familiar with Slickstream, it was the first-to-market engagement technology available to independent publishers, and has continued to lead the market in offering best-in-class products that engage

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Why do the best demand partners work with us?

Quality is a key, foundational component to the success of our publishers on so many levels. I’m excited to talk about how having quality, amazing publishers helps to find and cultivate quality demand partners. So while our publishers focus on producing high-caliber quality content, the programmatic team focuses on finding the best quality ad partners

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How we’re scaling our sales efforts to deliver the most revenue today and protect your business when third-party cookies go away

Advertisers have choices about where to invest their budgets and increasingly want to work with fewer, larger partners. Publishers must first show they have the collective reach into advertisers’ key audiences. CafeMedia/AdThrive’s publishers are the seventh largest digital property on the internet. Advertisers also want to know their ads will run on high-quality, brand-safe content.

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