The start of fall marks the beginning of the next season of our award-winning program: Remarkable Voices. Our fourth edition brings together a new group of 12 extraordinary BIPOC creators from a variety of niches – ranging from travel to sustainability to DIY and more. Over the next two months, these creators from across the
On a bright September day, when a gentle breeze cools the warm afternoon sun, there’s nothing I love to do more than sit in the shade of a maple tree here in Vermont and optimize ad code. Sure, the subject may seem a little dry, but it’s actually a fascinating area of innovation and creative
Read moreProgrammatic advertising is the process of buying and selling online ads via machine automation. Publishers and advertisers establish initial parameters — what ad spaces they have for sale, what kind of sites they want to display ads on — and then they let software technology do the work of sorting it all out. Ad buyers
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Today we’re excited to share the news that Slickstream, the industry’s leading engagement product for independent publishers, is joining our family of publisher solutions. What is Slickstream?If you’re not familiar with Slickstream, it was the first-to-market engagement technology available to independent publishers, and has continued to lead the market in offering best-in-class products that engage
Read moreQuality is a key, foundational component to the success of our publishers on so many levels. I’m excited to talk about how having quality, amazing publishers helps to find and cultivate quality demand partners. So while our publishers focus on producing high-caliber quality content, the programmatic team focuses on finding the best quality ad partners
Read moreAdvertisers have choices about where to invest their budgets and increasingly want to work with fewer, larger partners. Publishers must first show they have the collective reach into advertisers’ key audiences. CafeMedia/AdThrive’s publishers are the seventh largest digital property on the internet. Advertisers also want to know their ads will run on high-quality, brand-safe content.
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Yesterday, Google’s Vice President of the Privacy Sandbox, Anthony Chavez, announced Google will delay the deprecation of third-party cookies until 2024. They credit the delay to providing the advertising industry more time to test and evaluate solutions–which aligns with the agreement they have in place with the UK’s Competition and Markets Authority (CMA) on how
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Whether it’s outlining a new vlog series or simply learning the basics of increasing TikTok traffic, we know that video strategy is top of mind for many creators. And as part of our dedication to making sure our publishers continue to earn the most through video, we hosted an AdThrive-exclusive webinar with YouTube Strategic Partner
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Randy installed his AdThrive ads in late April 2021. Within days, Made With Lau saw a 351% RPM lift, and that was just the beginning.
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This March, Remarkable Voices returns for its third edition: welcoming a new class of twelve extraordinary BIPOC creators specializing in food, travel, finance, and lifestyle content. Over the next eight weeks, these creators will take part in workshops, intensives, and personal office hours with our team of experts covering topics such as brand and content
Read moreDassana founded Dassana’s Veg Recipes in 2009 as a way to keep an online record of her family recipes. The delicious recipes were a hit — readership exploded, and her site is now India’s most popular vegetarian food blog. While Dassana felt she was earning well with her previous ad network, she wanted to see if she could achieve and sustain higher RPMs while maintaining an excellent site experience for her loyal international readership.
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