Blog

Latest Posts

Why do the best demand partners work with us?

Quality is a key, foundational component to the success of our publishers on so many levels. I’m excited to talk about how having quality, amazing publishers helps to find and cultivate quality demand partners. So while our publishers focus on producing high-caliber quality content, the programmatic team focuses on finding the best quality ad partners

Read more

How we’re scaling our sales efforts to deliver the most revenue today and protect your business when third-party cookies go away

Advertisers have choices about where to invest their budgets and increasingly want to work with fewer, larger partners. Publishers must first show they have the collective reach into advertisers’ key audiences. CafeMedia/AdThrive’s publishers are the seventh largest digital property on the internet. Advertisers also want to know their ads will run on high-quality, brand-safe content.

Read more

Remarkable Voices returns with a new class of extraordinary BIPOC creators in food, travel, and finance

This March, Remarkable Voices returns for its third edition: welcoming a new class of twelve extraordinary BIPOC creators specializing in food, travel, finance, and lifestyle content. Over the next eight weeks, these creators will take part in workshops, intensives, and personal office hours with our team of experts covering topics such as brand and content

Read more

Case Study: Dassana’s Veg Recipes saw 34% higher RPMs with AdThrive

Dassana founded Dassana’s Veg Recipes in 2009 as a way to keep an online record of her family recipes. The delicious recipes were a hit — readership exploded, and her site is now India’s most popular vegetarian food blog. While Dassana felt she was earning well with her previous ad network, she wanted to see if she could achieve and sustain higher RPMs while maintaining an excellent site experience for her loyal international readership.

Read more

Meet Jeff D’Onofrio: Our New Chief Financial Officer

It’s only February, but the good news keeps coming. Today we’re excited to introduce CafeMedia’s first-ever Chief Financial Officer, Jeff D’Onofrio.  As CFO, Jeff will help us continue to build a strong, scalable organization as we rapidly grow and help us provide even more value and support to our incredible publishers.  Jeff has a fantastic

Read more

This new partnership creates more transparency for advertisers and more revenue opportunities for publishers

Today, through our new partnership with The Trade Desk, advertisers have direct access to buy CafeMedia and AdThrive publishers’ premium advertising inventory via The Trade Desk’s new tool, OpenPath.  Why is this big news? The Trade Desk is the second-largest demand-side digital advertising ecosystem behind Google (more than $5B advertising dollars run through TTD system

Read more

Meet Emily: Our New Chief Customer Officer

We’re kicking off the new year with some exciting news: our new Chief Customer Officer, Emily Burt, has joined the team! In this newly created role, Emily will focus on growing the company’s best-in-class customer service operations and building out new capabilities beyond our core advertising offering to ensure our publishers are equipped with the

Read more

Extraordinary publishers, doing extraordinary things: Gemma Stafford and Kevin Kurtz, Gemma’s Bigger Bolder Baking

CafeMedia and AdThrive are home to the world’s highest-quality publishers and content creators. When they’re not creating amazing content, many are doing extraordinary things. We’re excited to celebrate these moments and tell the stories behind them. This month we’re featuring Gemma Stafford and Kevin Kurtz from Gemma’s Bigger Bolder Baking.  Gemma and her co-creator and

Read more