The Big Picture For over ten years, AdThrive has been the leading ad manager in the industry and the single largest source of digital ads globally. The driving force behind this success is our incredible community of creators*. Collectively, our creators reach 72% of the U.S. population and are as big as some of the
Yesterday, Google’s Vice President of the Privacy Sandbox, Anthony Chavez, announced Google will delay the deprecation of third-party cookies until 2024. They credit the delay to providing the advertising industry more time to test and evaluate solutions–which aligns with the agreement they have in place with the UK’s Competition and Markets Authority (CMA) on how
Read moreBrynne Delerson, our head of publisher engagement and education and Paul Bannister, our Chief Strategy Officer, recently sat down for a live conversation with AdThrive and CafeMedia publishers to discuss the Future of Advertising. The conversation covered the state of advertising today, what to expect in the future, and CafeMedia/AdThrive’s strategy for ensuring our publishers
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CafeMedia/AdThrive has been named to AdExchanger’s Programmatic Power Players 2022 list, recognizing our industry-leading business as a top strategic partner in the advertising industry. We are honored to be featured alongside so many well-respected companies and to be the only company on the list representing independent publishers. This recognition is a testament to our next-level
Read moreToday, I’m excited to kick off a new series of posts that go deeper into the strategic approach we take to support, protect, and grow our publishers now and in the future. For those who don’t know me, I’m Emily, Chief Customer Officer at CafeMedia/AdThrive. In my role, my team and I are responsible for
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Randy installed his AdThrive ads in late April 2021. Within days, Made With Lau saw a 351% RPM lift, and that was just the beginning.
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This March, Remarkable Voices returns for its third edition: welcoming a new class of twelve extraordinary BIPOC creators specializing in food, travel, finance, and lifestyle content. Over the next eight weeks, these creators will take part in workshops, intensives, and personal office hours with our team of experts covering topics such as brand and content
Read moreDassana founded Dassana’s Veg Recipes in 2009 as a way to keep an online record of her family recipes. The delicious recipes were a hit — readership exploded, and her site is now India’s most popular vegetarian food blog. While Dassana felt she was earning well with her previous ad network, she wanted to see if she could achieve and sustain higher RPMs while maintaining an excellent site experience for her loyal international readership.
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It’s only February, but the good news keeps coming. Today we’re excited to introduce CafeMedia’s first-ever Chief Financial Officer, Jeff D’Onofrio. As CFO, Jeff will help us continue to build a strong, scalable organization as we rapidly grow and help us provide even more value and support to our incredible publishers. Jeff has a fantastic
Read moreToday, through our new partnership with The Trade Desk, advertisers have direct access to buy CafeMedia and AdThrive publishers’ premium advertising inventory via The Trade Desk’s new tool, OpenPath. Why is this big news? The Trade Desk is the second-largest demand-side digital advertising ecosystem behind Google (more than $5B advertising dollars run through TTD system
Read moreWe’re kicking off the new year with some exciting news: our new Chief Customer Officer, Emily Burt, has joined the team! In this newly created role, Emily will focus on growing the company’s best-in-class customer service operations and building out new capabilities beyond our core advertising offering to ensure our publishers are equipped with the
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