We’re making moves! AdThrive is now Raptive, a new kind of company transforming creators into global brands and lasting businesses.


Raptive: the future of AdThrive is now

AdThrive and CafeMedia are now Raptive, a new kind of company transforming creators into lasting businesses and powerful brands that can compete at the highest levels on their own terms. Since the very beginning of blogging, we’ve been allies and advocates for all creators, with a seat at every table in the industry. Creators are the future of media. And together, the future is ours to create.

Case Study: Dassana’s Veg Recipes increased page RPM by 34% with AdThrive

Dassana founded Dassana’s Veg Recipes in 2009 as a way to keep an online record of her family recipes. The delicious recipes were a hit — readership exploded, and her site is now India’s most popular vegetarian food blog. While Dassana felt she was earning well with her previous ad network, she wanted to see if she could achieve and sustain higher RPMs while maintaining an excellent site experience for her loyal international readership.

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Meet Jeff D’Onofrio: Our New Chief Financial Officer

It’s only February, but the good news keeps coming. Today we’re excited to introduce CafeMedia’s first-ever Chief Financial Officer, Jeff D’Onofrio.  As CFO, Jeff will help us continue to build a strong, scalable organization as we rapidly grow and help us provide even more value and support to our incredible publishers.  Jeff has a fantastic

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This new partnership creates more transparency for advertisers and more revenue opportunities for publishers

Today, through our new partnership with The Trade Desk, advertisers have direct access to buy CafeMedia and AdThrive publishers’ premium advertising inventory via The Trade Desk’s new tool, OpenPath.  Why is this big news? The Trade Desk is the second-largest demand-side digital advertising ecosystem behind Google (more than $5B advertising dollars run through TTD system

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Meet Emily: Our New Chief Customer Officer

We’re kicking off the new year with some exciting news: our new Chief Customer Officer, Emily Burt, has joined the team! In this newly created role, Emily will focus on growing the company’s best-in-class customer service operations and building out new capabilities beyond our core advertising offering to ensure our publishers are equipped with the

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Extraordinary publishers, doing extraordinary things: Gemma Stafford and Kevin Kurtz, Gemma’s Bigger Bolder Baking

CafeMedia and AdThrive are home to the world’s highest-quality publishers and content creators. When they’re not creating amazing content, many are doing extraordinary things. We’re excited to celebrate these moments and tell the stories behind them. This month we’re featuring Gemma Stafford and Kevin Kurtz from Gemma’s Bigger Bolder Baking.  Gemma and her co-creator and

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How Raptive Creators Doubled Search Traffic Overnight

At Raptive, we’re committed to helping our creators grow their business, whether it’s by increasing their revenue per pageview or by helping them grow their audience. Search engine optimization (SEO), or optimizing content to attract readers from search engines like Google, plays a big role in audience growth. In fact, in our creator survey this

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