Creator economy excitement at the 2023 NewFronts
Our debut at IAB NewFronts introduced the world to our amazing community of creators and publishers, driving ad spend toward authentic and diverse voices.
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Company News
Raptive: the future of AdThrive is now
AdThrive and CafeMedia are now Raptive, a new kind of company transforming creators into lasting businesses and powerful brands that can compete at the highest levels on their own terms. Since the very beginning of blogging, we’ve been allies and advocates for all creators, with a seat at every table in the industry. Creators are the future of media. And together, the future is ours to create.
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Expanding AdThrive to Elevate Creators
The Big Picture For over ten years, AdThrive has been the leading ad manager in the industry and the single largest source of digital ads globally. The driving force behind this success is our incredible community of creators*. Collectively, our creators reach 72% of the U.S. population and are as big as some of the
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Meet Rashmi Singh: Senior Vice President, Affiliate Commerce
CafeMedia is home to some of the world’s largest and most influential independent publishers. Like some of the largest media companies and platforms, they have high-quality content audiences love and engage with regularly–and are positioned to earn revenue from a variety of new revenue streams beyond ads. Today, I’m excited to introduce Rashmi Singh, our
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Introducing the new team at CafeMedia dedicated to developing new revenue streams for our publishers
Over the last ten years, AdThrive has helped amazing independent publishers earn the ad revenue that reflects the quality of their content and the engagement of their audience. As we look to the next chapter in digital media, we see the biggest companies and platforms are increasingly complementing their advertising revenue with a range of
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AdThrive welcomes the next class of BIPOC creators to Remarkable Voices and The NABJ Entrepreneur Academy
The start of fall marks the beginning of the next season of our award-winning program: Remarkable Voices. Our fourth edition brings together a new group of 12 extraordinary BIPOC creators from a variety of niches – ranging from travel to sustainability to DIY and more. Over the next two months, these creators from across the
Read moreSlickstream joins our creator solutions family
Today we’re excited to share the news that Slickstream, the industry’s leading engagement product for independent creators, is joining our family of creator solutions. What is Slickstream?If you’re not familiar with Slickstream, it was the first-to-market engagement technology available to independent creators, and has continued to lead the market in offering best-in-class products that engage
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CafeMedia and AdThrive named to AdExchanger’s Programmatic Power Players 2022 list
CafeMedia/AdThrive has been named to AdExchanger’s Programmatic Power Players 2022 list, recognizing our industry-leading business as a top strategic partner in the advertising industry. We are honored to be featured alongside so many well-respected companies and to be the only company on the list representing independent publishers. This recognition is a testament to our next-level
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Remarkable Voices returns with a new class of extraordinary BIPOC creators in food, travel, and finance
This March, Remarkable Voices returns for its third edition: welcoming a new class of twelve extraordinary BIPOC creators specializing in food, travel, finance, and lifestyle content. Over the next eight weeks, these creators will take part in workshops, intensives, and personal office hours with our team of experts covering topics such as brand and content
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Meet Jeff D’Onofrio: Our New Chief Financial Officer
It’s only February, but the good news keeps coming. Today we’re excited to introduce CafeMedia’s first-ever Chief Financial Officer, Jeff D’Onofrio. As CFO, Jeff will help us continue to build a strong, scalable organization as we rapidly grow and help us provide even more value and support to our incredible publishers. Jeff has a fantastic
Read moreThis new partnership creates more transparency for advertisers and more revenue opportunities for publishers
Today, through our new partnership with The Trade Desk, advertisers have direct access to buy CafeMedia and AdThrive publishers’ premium advertising inventory via The Trade Desk’s new tool, OpenPath. Why is this big news? The Trade Desk is the second-largest demand-side digital advertising ecosystem behind Google (more than $5B advertising dollars run through TTD system
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CafeMedia and AdThrive rank #8 on Comscore’s Top 50 Multi-Platform Properties
Today, CafeMedia and AdThrive moved up to number eight among digital web properties, with more than 184 million unique monthly visitors on Comscore’s November 2021 rankings report for the Top 50 Multi-Platform Properties. The new ranking places our publishers in great company between two legacy brands, the Walt Disney Company and Viacom CBS, showing the
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The new publisher-exclusive Resource Center is here!
It’s easier than ever to find the exact resources you need for your business with expert insights, strategies, and business-building playbooks from the AdThrive Resource Center!
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CafeMedia and AdThrive rank #9 on Comscore and receive three GCPP awards
CafeMedia and AdThrive rank #9 on Comscore and receive three GCPP awards.
Read moreRemarkable Voices is back with 10 leading female BIPOC content creators
“We know the empowerment of more BIPOC creators will make for richer, more authentic representation of their stories, cultures, and experiences on the open web. We launched Remarkable Voices to address gaps in representation, and offer these exceptional creators increased access to training, insights, and an expanded network that will help them turn their digital
Read moreLet’s keep the web wide open
Today we’re shining a spotlight on the importance of independent publishers and the open web more broadly with the launch of a new initiative, Web Wide Open. The advertising industry is undergoing a once-in-a-generation transformation that will shape what types of companies and content creators will thrive in the new digital advertising ecosystem. And even though
Read moreWe’re excited to help Google launch MCM
Google’s Multiple Customer Management helps reduce industry fraud and increase advertiser trust, and AdThrive publishers will be among the first on board!
Read moreOur first-to-market CLS solution delivers huge improvements for publishers
Check out how AdThrive publishers are acing CLS scores after implementing our innovative plugin solution on their site that solves for ad-related CLS!
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AdThrive partners with Global Disinformation Index to ensure quality of sites in network
We’re doing our part to protect the trust advertisers place in our community, so AdThrive publishers can continue to make a living doing what they love!
Read moreRaptive delivers proven RPM lifts to creators
We analyzed 500+ creators who joined Raptive from other ad companies so you can be confident you’ll take home higher ad earnings here. Guaranteed.
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