Exploring the Bing conversational search experience
It’s still early days for conversational search, but we’ll explore what Bing’s chat search experience foreshadows for SEO and what creators need to know for now.
Read moreInsights, Trends, and Industry
ChatGPT, AI content generation, and the future of search
Generative AI has far-reaching potential, prompting profound questions for creators. We’re exploring the risks and opportunities of this game-changing technology.
Read moreThe future of video is instream
Big changes are coming to how video inventory is classified on the web and how billions of dollars are spent on video advertising. The good news is our creators and publishers can continue to pursue the video strategy we’ve been recommending for a while now.
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How ad code is one of the many ways we help publishers take home the most revenue
On a bright September day, when a gentle breeze cools the warm afternoon sun, there’s nothing I love to do more than sit in the shade of a maple tree here in Vermont and optimize ad code. Sure, the subject may seem a little dry, but it’s actually a fascinating area of innovation and creative
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Google delays the removal of third-party cookies until 2024
Yesterday, Google’s Vice President of the Privacy Sandbox, Anthony Chavez, announced Google will delay the deprecation of third-party cookies until 2024. They credit the delay to providing the advertising industry more time to test and evaluate solutions–which aligns with the agreement they have in place with the UK’s Competition and Markets Authority (CMA) on how
Read more5 takeaways from our Future of Advertising webinar with Brynne and Paul
Brynne Delerson, our head of publisher engagement and education and Paul Bannister, our Chief Strategy Officer, recently sat down for a live conversation with AdThrive and CafeMedia publishers to discuss the Future of Advertising. The conversation covered the state of advertising today, what to expect in the future, and CafeMedia/AdThrive’s strategy for ensuring our publishers
Read moreLet’s keep the web wide open
Today we’re shining a spotlight on the importance of independent publishers and the open web more broadly with the launch of a new initiative, Web Wide Open. The advertising industry is undergoing a once-in-a-generation transformation that will shape what types of companies and content creators will thrive in the new digital advertising ecosystem. And even though
Read morePutting the art in ad tech: an interview with Kargo
AdThrive publishers enjoy a first-of-its-kind partnership with Kargo who puts the “art in ad tech” to drive better mobile outcomes and user experience.
Read moreStopping bad ads in their tracks: an interview with Confiant
Bad ads and redirects plague the ad industry, but our partner Confiant helps us protect AdThrive publishers’ sites from these attacks. Here’s how…
Read moreHigh impact for brands and publishers alike: an interview with Undertone
AdThrive partner Undertone shares industry perspective on advertising trends, high-impact ad types, and creating engaging user experiences.
Read moreWhy is video the future for publishers? An interview with JW Player
AdThrive partner JW Player shares insights on industry trends around video growth. Plus tips to help content creators leverage video for their business!
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