Programmatic advertising is the process of buying and selling online ads via machine automation. Publishers and advertisers establish initial parameters — what ad spaces they have for sale, what kind of sites they want to display ads on — and then they let software technology do the work of sorting it all out. Ad buyers
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This March, Remarkable Voices returns for its third edition: welcoming a new class of twelve extraordinary BIPOC creators specializing in food, travel, finance, and lifestyle content. Over the next eight weeks, these creators will take part in workshops, intensives, and personal office hours with our team of experts covering topics such as brand and content
Read moreTo take home the most money for the ads on your site, you need to be earning from both open market programmatic advertising and direct-sold advertising campaigns. Any ad management company can help you connect to programmatic advertising. Fewer companies are set up with an equally strong focus on sales. Without a strong ad sales
Read moreRPM (or “revenue per mille”) means ad earnings per 1,000 pageviews in the ad industry. Some companies define it differently, so we’re here to demystify!
Read moreWhat are Private Marketplaces/PMPs, how do they work, and why are they great for advertisers and publishers alike? We’re breaking it all down in this post.
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