We’re making moves! AdThrive is now Raptive, a new kind of company transforming creators into global brands and lasting businesses.


What is programmatic advertising?

Programmatic advertising is the process of buying and selling online ads via machine automation. Publishers and advertisers establish initial parameters — what ad spaces they have for sale, what kind of sites they want to display ads on — and then they let software technology do the work of sorting it all out. Ad buyers

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Remarkable Voices returns with a new class of extraordinary BIPOC creators in food, travel, and finance

This March, Remarkable Voices returns for its third edition: welcoming a new class of twelve extraordinary BIPOC creators specializing in food, travel, finance, and lifestyle content. Over the next eight weeks, these creators will take part in workshops, intensives, and personal office hours with our team of experts covering topics such as brand and content

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Our sales team brings publishers more revenue

To take home the most money for the ads on your site, you need to be earning from both open market programmatic advertising and direct-sold advertising campaigns. Any ad management company can help you connect to programmatic advertising. Fewer companies are set up with an equally strong focus on sales. Without a strong ad sales

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