Publisher Community News

Why do the best demand partners work with us?

Quality is a key, foundational component to the success of our publishers on so many levels. I’m excited to talk about how having quality, amazing publishers helps to find and cultivate quality demand partners. So while our publishers focus on producing high-caliber quality content, the programmatic team focuses on finding the best quality ad partners

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How we’re scaling our sales efforts to deliver the most revenue today and protect your business when third-party cookies go away

Advertisers have choices about where to invest their budgets and increasingly want to work with fewer, larger partners. Publishers must first show they have the collective reach into advertisers’ key audiences. CafeMedia/AdThrive’s publishers are the seventh largest digital property on the internet. Advertisers also want to know their ads will run on high-quality, brand-safe content.

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Case Study: Dassana’s Veg Recipes saw 34% higher RPMs with AdThrive

Dassana founded Dassana’s Veg Recipes in 2009 as a way to keep an online record of her family recipes. The delicious recipes were a hit — readership exploded, and her site is now India’s most popular vegetarian food blog. While Dassana felt she was earning well with her previous ad network, she wanted to see if she could achieve and sustain higher RPMs while maintaining an excellent site experience for her loyal international readership.

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Extraordinary publishers, doing extraordinary things: Gemma Stafford and Kevin Kurtz, Gemma’s Bigger Bolder Baking

CafeMedia and AdThrive are home to the world’s highest-quality publishers and content creators. When they’re not creating amazing content, many are doing extraordinary things. We’re excited to celebrate these moments and tell the stories behind them. This month we’re featuring Gemma Stafford and Kevin Kurtz from Gemma’s Bigger Bolder Baking.  Gemma and her co-creator and

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How AdThrive Publishers Doubled Search Traffic Overnight

At AdThrive, we’re committed to helping our publishers grow their business, whether it’s by increasing their revenue per pageview or by helping them grow their audience. Search engine optimization (SEO), or optimizing content to attract readers from search engines like Google, plays a big role in audience growth. In fact, in our publisher survey this

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