Introducing the first step to assert creator rights over AI content use
Creators have the right to decide how others use their content and on what terms, including when AI companies can train models based on it. We’re here to help.
Read morePublisher Community News
A note to creators about recent bank failures
In light of recent news about Silicon Valley Bank and Signature Bank failures, we want to reassure our creators: we pay you, no matter what. Guaranteed.
Read moreExploring the Bing conversational search experience
It’s still early days for conversational search, but we’ll explore what Bing’s chat search experience foreshadows for SEO and what creators need to know for now.
Read moreOur 2023 creator roadmap
We believe in a future where independent creators become the most valuable and important part of digital media. It takes the right investment to get there. Here’s what that looks like for 2023.
Read moreIt’s time for new RPM terminology
RPM means “revenue per mille” – but revenue per 1,000 what? Let’s talk about pageviews and sessions and why we’re updating the way we think about RPM.
Read moreChatGPT, AI content generation, and the future of search
Generative AI has far-reaching potential, prompting profound questions for creators. We’re exploring the risks and opportunities of this game-changing technology.
Read moreThe future of video is instream
Big changes are coming to how video inventory is classified on the web and how billions of dollars are spent on video advertising. The good news is our creators and publishers can continue to pursue the video strategy we’ve been recommending for a while now.
Read moreMeet Marla Newman and MaryRay Lombardo: New sales leaders unlocking even more revenue for creators
Marla and MaryRay join the team with a lot of passion and excitement for our incredible brands and creators. And they are excited to unlock all-new ways creators and advertisers can work together.
Read moreWhat creators can expect from advertising in 2023
There’s no crystal ball for advertising spend, but we’ve put together a forecast to help creators understand the current ad market conditions.
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Expanding AdThrive to Elevate Creators
The Big Picture For over ten years, AdThrive has been the leading ad manager in the industry and the single largest source of digital ads globally. The driving force behind this success is our incredible community of creators*. Collectively, our creators reach 72% of the U.S. population and are as big as some of the
Read moreWhy do the best demand partners work with us?
Quality is a key, foundational component to the success of our publishers on so many levels. I’m excited to talk about how having quality, amazing publishers helps to find and cultivate quality demand partners. So while our publishers focus on producing high-caliber quality content, the programmatic team focuses on finding the best quality ad partners
Read moreHow we’re scaling our sales efforts to deliver the most revenue today and protect your business when third-party cookies go away
Advertisers have choices about where to invest their budgets and increasingly want to work with fewer, larger partners. Publishers must first show they have the collective reach into advertisers’ key audiences. CafeMedia/AdThrive’s publishers are the seventh largest digital property on the internet. Advertisers also want to know their ads will run on high-quality, brand-safe content.
Read moreFrom the most revenue today to seats at every table, how we have publishers covered now and into the future
Today, I’m excited to kick off a new series of posts that go deeper into the strategic approach we take to support, protect, and grow our publishers now and in the future. For those who don’t know me, I’m Emily, Chief Customer Officer at CafeMedia/AdThrive. In my role, my team and I are responsible for
Read moreExtraordinary publishers, doing extraordinary things: Gemma Stafford and Kevin Kurtz, Gemma’s Bigger Bolder Baking
CafeMedia and AdThrive are home to the world’s highest-quality publishers and content creators. When they’re not creating amazing content, many are doing extraordinary things. We’re excited to celebrate these moments and tell the stories behind them. This month we’re featuring Gemma Stafford and Kevin Kurtz from Gemma’s Bigger Bolder Baking. Gemma and her co-creator and
Read moreHow AdThrive Publishers Doubled Search Traffic Overnight
At AdThrive, we’re committed to helping our publishers grow their business, whether it’s by increasing their revenue per pageview or by helping them grow their audience. Search engine optimization (SEO), or optimizing content to attract readers from search engines like Google, plays a big role in audience growth. In fact, in our publisher survey this
Read moreHow do publishers make more money at AdThrive?
All ad management companies are not the same. We’re sharing our secret recipe that brings AdThrive publishers the highest RPMs in the industry!
Read moreEarn more with AdThrive’s 20% RPM Guarantee
Publishers earn more at AdThrive. Join from another ad company and we’ll raise your RPM by 20% within 2 weeks — or pay you the difference plus $5,000.
Read moreAdThrive delivers proven RPM lifts to creators
We analyzed 500+ publishers who joined AdThrive from other ad companies so you can be confident you’ll take home higher ad earnings here. Guaranteed.
Read moreInto the future
In a letter from our CEO, get a peek at AdThrive’s plans to bring you the highest RPMs and officially assure your revenue when third-party cookies crumble
Read moreWhat to look for in your ad management partner
A good ad partner does far more than just run ads, from building sales relationships and world-class tech to advocating for the future of the open web.
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