Make more money. Guaranteed.

You’ll reach a baseline level of ad earnings just by running ads on your site from any source that taps into the programmatic open market.

The real benefits come from working with an ad management company that can bring you incremental revenue from advanced ad code, unique ad technology relationships, direct sales and sales flooring and competition, and custom ad layout optimizations. We’ve been increasing our investments in these areas for years, and we’re not slowing down any time soon:

• Accelerated ad code that earns you more — our ad code engineering team (who work on Nucleus, the most advanced ad code platform in the industry) is doubling in size, bringing on talented new developers.
• Even stronger direct ad sales as our advertising sales team nearly doubles this year, too.
• Supercharged account management, serving the unique needs of our largest creators.
• Expertise to help you build your business at your fingertips, as our overall team grows to 200+ strong with talent from places like Mailchimp, Travelzoo, Mozilla, Pocket Outdoor Media, Tripadvisor, Tumblr and more.

These industry-leading advancements mean that we’re able to deliver higher earnings without increasing ads on page.

To calculate RPM (revenue per mille), we use sessions from Google Analytics and finalized ad earnings: Total ad earnings divided by sessions for the same time period multiplied by 1,000 = RPM

We’ll work with you to document your agreed-upon “before RPM.” Within two weeks after your AdThrive ads are installed, we’ll share your “after RPM.”

We guarantee that your “after RPM” will be at least 20 percent higher than your “before RPM.”

Because we don’t require long-term contractual commitments, after the two-week guarantee ends, it will be our job to keep your RPMs high and earn more for your business every day. But advertising rates fluctuate regularly, no matter who runs your ads. You’ll see standard fluctuations at AdThrive, too.

For example, advertisers usually spend less money at the beginning of each month, meaning RPMs are usually lower, and then rates increase through the month. The beginning of each quarter is typically lower and then rates increase throughout the quarter.

Your RPM will rise and fall just like it did with your previous ad provider and just like it does across the industry, but we’re confident you’ll be earning more than you would have at your old ad network.