Our mission is to protect and empower creators through historic changes caused by AI. We’ve been using AI for years to build products that support our creators, publishers, and advertisers. Now, we are organizing our company and efforts around the next phase of the AI future.
Big changes are coming to how video inventory is classified on the web and how billions of dollars are spent on video advertising. The good news is our creators and publishers can continue to pursue the video strategy we’ve been recommending for a while now.
Read moreMarla and MaryRay join the team with a lot of passion and excitement for our incredible brands and creators. And they are excited to unlock all-new ways creators and advertisers can work together.
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Graham Haas brought his site Grammarist to AdThrive from Freestar and increased RPM by 58% — here’s how he did it.
Read moreThere’s no crystal ball for advertising spend, but we’ve put together a forecast to help creators understand the current ad market conditions.
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Following on the heels of our expanded offering news last month, we have a lot more coming. I’m excited to welcome Laurie Turk, founder of TipJunkie.com and Reconalist, an SEO education and services company, to the AdThrive team as Vice President, Content Strategy. Alongside Hank Azarian, Senior Vice President, Audience Growth, Laurie will help creators
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The Big Picture For over ten years, AdThrive has been the leading ad manager in the industry and the single largest source of digital ads globally. The driving force behind this success is our incredible community of creators*. Collectively, our creators reach 72% of the U.S. population and are as big as some of the
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CafeMedia is home to some of the world’s largest and most influential independent publishers. Like some of the largest media companies and platforms, they have high-quality content audiences love and engage with regularly–and are positioned to earn revenue from a variety of new revenue streams beyond ads. Today, I’m excited to introduce Rashmi Singh, our
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Over the last ten years, AdThrive has helped amazing independent publishers earn the ad revenue that reflects the quality of their content and the engagement of their audience. As we look to the next chapter in digital media, we see the biggest companies and platforms are increasingly complementing their advertising revenue with a range of
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The start of fall marks the beginning of the next season of our award-winning program: Remarkable Voices. Our fourth edition brings together a new group of 12 extraordinary BIPOC creators from a variety of niches – ranging from travel to sustainability to DIY and more. Over the next two months, these creators from across the
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On a bright September day, when a gentle breeze cools the warm afternoon sun, there’s nothing I love to do more than sit in the shade of a maple tree here in Vermont and optimize ad code. Sure, the subject may seem a little dry, but it’s actually a fascinating area of innovation and creative
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