Our mission is to protect and empower creators through historic changes caused by AI. We’ve been using AI for years to build products that support our creators, publishers, and advertisers. Now, we are organizing our company and efforts around the next phase of the AI future.
Programmatic advertising is the process of buying and selling online ads via machine automation. Publishers and advertisers establish initial parameters — what ad spaces they have for sale, what kind of sites they want to display ads on — and then they let software technology do the work of sorting it all out. Ad buyers
Read moreToday we’re excited to share the news that Slickstream, the industry’s leading engagement product for independent creators, is joining our family of creator solutions. What is Slickstream?If you’re not familiar with Slickstream, it was the first-to-market engagement technology available to independent creators, and has continued to lead the market in offering best-in-class products that engage
Read moreQuality is a key, foundational component to the success of our publishers on so many levels. I’m excited to talk about how having quality, amazing publishers helps to find and cultivate quality demand partners. So while our publishers focus on producing high-caliber quality content, the programmatic team focuses on finding the best quality ad partners
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Whether it’s outlining a new vlog series or simply learning the basics of increasing TikTok traffic, we know that video strategy is top of mind for many creators. And as part of our dedication to making sure our publishers continue to earn the most through video, we hosted an AdThrive-exclusive webinar with YouTube Strategic Partner
Read moreAdvertisers have choices about where to invest their budgets and increasingly want to work with fewer, larger partners. Publishers must first show they have the collective reach into advertisers’ key audiences. CafeMedia/AdThrive’s publishers are the seventh largest digital property on the internet. Advertisers also want to know their ads will run on high-quality, brand-safe content.
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Yesterday, Google’s Vice President of the Privacy Sandbox, Anthony Chavez, announced Google will delay the deprecation of third-party cookies until 2024. They credit the delay to providing the advertising industry more time to test and evaluate solutions–which aligns with the agreement they have in place with the UK’s Competition and Markets Authority (CMA) on how
Read moreBrynne Delerson, our head of publisher engagement and education and Paul Bannister, our Chief Strategy Officer, recently sat down for a live conversation with AdThrive and CafeMedia publishers to discuss the Future of Advertising. The conversation covered the state of advertising today, what to expect in the future, and CafeMedia/AdThrive’s strategy for ensuring our publishers
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CafeMedia/AdThrive has been named to AdExchanger’s Programmatic Power Players 2022 list, recognizing our industry-leading business as a top strategic partner in the advertising industry. We are honored to be featured alongside so many well-respected companies and to be the only company on the list representing independent publishers. This recognition is a testament to our next-level
Read moreToday, I’m excited to kick off a new series of posts that go deeper into the strategic approach we take to support, protect, and grow our publishers now and in the future. For those who don’t know me, I’m Emily, Chief Customer Officer at CafeMedia/AdThrive. In my role, my team and I are responsible for
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Randy installed his AdThrive ads in late April 2021. Within days, Made With Lau saw a 351% RPM lift, and that was just the beginning.
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